How to Market Your Business. A Practical Guide to Advertising, PR, Selling and Direct and Online Marketing, 6 Revised edition, Paperback/Dave Patten

Successfully market your small business or start-up with this detailed guide, offering tried and tested advice on advertising, promotion, selling techniques, product launches, exports, innovation and the Internet. Publisher: Kogan Page Ltd Author(s): Dave Patten Number of pages: 272 Publication date: 2008 Dimensions: 234 x 157 x 18 Cover type: Paperback / softback