How to Write a Marketing Plan. Define Your Strategy, Plan Effectively and Reach Your Marketing Goals, 8 Revised edition, Paperback/John Westwood

Gain essential marketing skills with this step-by-step guide to improving your ability to research and write a marketing plan, carry out marketing audits and set cost-effective budgets. Publisher: Kogan Page Ltd Author(s): John Westwood Number of pages: 200 Collection: Creating Success Publication date: 2025 Dimensions: 138 x 216 x 12 Cover type: Paperback / softback