Implicative Marketing. For a Sustainable Economy, Paperback/***

This book is a manifesto for responsible marketing. It looks critically at the marketing practices of the last 50 years and explains why they have led to an ethical stalemate and sometimes even a business impasse. Publisher: Taylor & Francis Ltd Author(s): Florence (Audencia Business School, France) Touze Illustration(s): 6 Tables, black and white; 15 Line drawings, black and white; 15 Illustrations, black and white Number of pages: 102 Collection: Routledge Focus on Business and Management Publication date: 2021 Dimensions: 139 x 216 x 11 Cover type: Paperback / softback