Influencing Shopper Decisions. Unleash the Power of Your Brand to Win Customers, Paperback/Devora Rogers

Attract and engage the attention of today's fickle consumer by understanding the shopper brain and adapting your strategies to focus on consumer needs, priorities and context. Publisher: Kogan Page Ltd Author(s): Devora Rogers Number of pages: 208 Publication date: 2022 Dimensions: 156 x 234 x 15 Cover type: Paperback / softback