Innovative B2B Marketing. New Models, Processes and Theory, 2 Revised edition, Paperback/Simon Hall

Cut through the noise surrounding B2B marketing using this clear and pragmatic guide, providing coverage of all the most recent developments including social marketing, customer attrition and B2B partnership marketing. Publisher: Kogan Page Ltd Author(s): Simon Hall Number of pages: 376 Publication date: 2022 Dimensions: 234 x 158 x 7 Cover type: Paperback / softback