Integrated Digital Marketing in Practice, Paperback/***

A comprehensive guide to the transformative effect of digital technologies on all of the key practices of marketing, considering a broad range of organization types, sizes and markets, with a wide range of learning features and instructor resources. Publisher: Cambridge University Press Illustration(s): Worked examples or Exercises Number of pages: 400 Publication date: 2023 Dimensions: 169 x 244 x 20 Cover type: Paperback / softback