Integrated Marketing Communications. A Global Brand-Driven Approach, 2nd ed. 2022, Paperback/Marwa E. Tourky

Integrated Marketing Communications : A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework to marketing communications, delivered in a highly readable, cohesive and succinct manner. Publisher: Springer Nature Switzerland AG Author(s): Marwa E. Tourky Illustration(s): 188 Illustrations, color; 11 Illustrations, black and white; X, 374 p. 199 illus., 188 illus. in color. Number of pages: 374 Publication date: 2022 Dimensions: 156 x 235 x 29 Cover type: Paperback / softback