International Marketing. Strategy and Theory, 6 ed, Paperback/John J. (Providence College, USA) Shaw

This comprehensive text provides students with a solid foundation in International Marketing theory, research, and practice. Fully updated throughout, the book covers all the latest topics, including e-commerce, corporate sustainability, corporate social responsibility, cryptocurrency, and the broader political and economic context. Publisher: Taylor & Francis Ltd Author(s): John J. (Providence College, USA) Shaw Illustration(s): 36 Tables, color; 11 Line drawings, color; 4 Halftones, black and white; 11 Illustrations, color; 4 Illustrations, black and white Number of pages: 512 Publication date: 2025 Dimensions: 174 x 245 x 28 Cover type: Paperback / softback