Internet Strategy. The Road to Web Services Solutions, Hardback/Wendy Currie

Concentrates on how to create, execute and evolve a customer-centric strategy of any Internet-based management strategy in order to provide valuable customer experiences. Presenting how enabling technologies are as important as ever, this book points out that there's a need to move to new levels in thinking and execution. Publisher: IGI Global Author(s): Wendy Currie Illustration(s): illustrations Publication date: 2005 Dimensions: 263 x 184 x 24 Cover type: Hardback