Just Evil Enough. A Playbook for Subversive Marketing, Hardback/Alistair Croll

Just Evil Enough reveals the mindset and tactics that subversive marketers use to forge an essential advantage in an unfair world. Packed with fascinating case studies and practical frameworks, it’s a must-read for start-up founders, brand owners, and anyone who wants to win in the attention economy. Publisher: Whitefox Publishing Ltd Author(s): Alistair Croll Number of pages: 448 Publication date: 2025 Dimensions: 160 x 241 x 31 Cover type: Hardback