Luxury Marketing and Brand Strategy. Theory and Practice for a Changing World, Paperback/Marija Zlatic

This text provides a comprehensive and strategic overview of luxury marketing and brand management, guiding brands to balance tradition with innovation as they navigate modern challenges and seize opportunities in a rapidly evolving global market. Publisher: Taylor & Francis Ltd Author(s): Marija Zlatic Illustration(s): 25 Tables, color; 13 Line drawings, color; 26 Halftones, color; 5 Halftones, black and white; 39 Illustrations, color; 5 Illustrations, black and white Number of pages: 244 Collection: Mastering Luxury Management Publication date: 2025 Dimensions: 174 x 246 x 15 Cover type: Paperback / softback