Managing Public Relations. Business Principles and Tools for Strategic Communication, 2e, 2 ed, Paperback/***

This book introduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whether it is a company department, an independent agency, or any organized group focused on PR. Publisher: Taylor & Francis Ltd Illustration(s): 28 Tables, black and white; 43 Line drawings, black and white; 12 Halftones, black and white; 55 Illustrations, black and white Number of pages: 340 Publication date: 2023 Dimensions: 246 x 174 x 31 Cover type: Paperback / softback