Market Grooming. The Dark Side of AI Marketing, Hardback/***

Establishing a paradigm shift in the field of marketing, this thought-provoking scholarly work examines how customers, markets, and communities are groomed, socially conditioned, subliminally marketed to, and influenced by the use of AI technologies. Publisher: Emerald Publishing Limited Number of pages: 328 Publication date: 2024 Dimensions: 237 x 159 x 24 Cover type: Hardback Editor(s): Kenneth (Champlain College, USA) Revett