Market Research Methods in the Sports Industry. Managing Sports Brands, 2 ed, Hardback/***

Market Research Methods in the Sports Industry provides a comprehensive elaboration of market research methods currently used by sports businesses. The book identifies and explains the most effective uses of market research, drawing upon a range of updated, real-life case studies. Publisher: Emerald Publishing Limited Author(s): Jasenko (University of Split, Croatia) Ljubica Number of pages: 232 Publication date: 2025 Dimensions: 158 x 237 x 19 Cover type: Hardback