Marketing 5.0. The Role of Human-Mimicking Technology, Hardback/***

Marketing 5.0 introduces academics and marketers to the concept of human-mimicking technologies to create, communicate, deliver, and enhance value across the customer journey. Publisher: Emerald Publishing Limited Number of pages: 256 Publication date: 2025 Dimensions: 159 x 236 x 21 Cover type: Hardback Editor(s): Hafiz Wasim (Dhofar University, Oman) Akram