Marketing Accountability for Marketing and Non-Marketing Outcomes, Hardback/***

Review of Marketing Research pushes the boundaries of marketing-broadening the marketing concept to make the world a better place. Publisher: Emerald Publishing Limited Number of pages: 360 Collection: Review of Marketing Research Publication date: 2021 Dimensions: 239 x 159 x 25 Cover type: Hardback Editor(s): David (Loyola Marymount University, USA) W. Stewart