Marketing and Managing Tourism Destinations. 3 ed, Paperback/Alastair M. Morrison

This book is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs). Publisher: Taylor & Francis Ltd Author(s): Alastair M. Morrison Illustration(s): 34 Line drawings, color; 296 Halftones, color; 330 Illustrations, color Number of pages: 970 Publication date: 2023 Dimensions: 176 x 246 x 62 Cover type: Paperback / softback