Marketing Communications. Integrating Online and Offline, Customer Engagement and Digital Technologies, 8 Revised edition, Paperback/Ze Zook

Discover how to plan and implement successful marketing with this invaluable core textbook complete with in depth, integrated marketing elements throughout. Publisher: Kogan Page Ltd Author(s): Ze Zook Number of pages: 760 Publication date: 2024 Dimensions: 191 x 248 x 36 Cover type: Paperback