Marketing Fashion. Critical Perspectives on the Power of Fashion in Contemporary Culture, Paperback/***

This edited collection critically reflects upon the power of fashion in contemporary society and the role marketing and marketers have in the process of defining, creating and preserving fashion, but also for divesting fashion that is no longer up to date. Publisher: Taylor & Francis Ltd Illustration(s): 2 Tables, black and white; 31 Halftones, black and white; 31 Illustrations, black and white Number of pages: 250 Collection: Routledge Studies in the Fashion Industry Publication date: 2023 Dimensions: 155 x 235 x 18 Cover type: Paperback / softback Editor(s): Karin M. (University of Boras, Sweden) Ekstroem