Marketing in Creative Industries. Value, Experience and Creativity, 2 ed, Paperback/***

Focusing on the author’s innovative framework for delivering customer value via creative experience, this vibrant, research-based textbook is ideal for modules on marketing in creative, cultural and arts industries. Publisher: Bloomsbury Publishing PLC Author(s): Gabriele (Universita Bocconi di Milano, Milano) Troilo Illustration(s): 72 bw figures and tables Number of pages: 528 Publication date: 2025 Dimensions: 245 x 190 x 32 Cover type: Paperback / softback