Marketing in the Digital Era. New ed, Hardback/***

This book stimulates a discussion on the changes engendered by the digital era, both in everyday life and the traditional marketing realm. It covers scientific studies and theoretical principles as well as educational purposes and practical applications of digital marketing principles, in order to improve our understanding of this domain. Publisher: Peter Lang AG Illustration(s): 28 Illustrations, unspecified Number of pages: 172 Collection: New Horizons in Management Sciences Publication date: 2018 Dimensions: 152 x 214 x 23 Cover type: Hardback Editor(s): Zuzana Bacikova