Marketing Intelligence, Part A. Understanding Customers in the Era of Digitalization, Hardback/***

Digitalization has completely transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. This work provides the most up-to-date research on the challenges connected with the expanding ground of digitalization and marketing. Publisher: Emerald Publishing Limited Number of pages: 248 Publication date: 2025 Dimensions: 158 x 238 x 21 Cover type: Hardback Editor(s): Sajal (LAB University of Applied Sciences, Finland) Kabiraj