Marketing Management. 5 ed, Paperback/Torben Hansen

The global bestseller Marketing Management is considered as the authoritative text on the subject. The 5th European edition focuses on fundamental aspects such as accessibility and the fast-moving pace of modern marketing. Covering a wide range of concepts, in-depth European case studies and exercises, the book offers the tools every student needs. Publisher: Pearson Education Limited Author(s): Torben Hansen Number of pages: 808 Publication date: 2024 Dimensions: 211 x 275 x 31 Cover type: Paperback