Marketing Management. A Customer-Centric Approach, Paperback/Even Johan Lanseng

This textbook introduces students to the field of marketing management by drawing on a customer-centric approach that best reflects the way marketing is conceptualised and practiced today. Publisher: Sage Publications Ltd Author(s): Even Johan Lanseng Number of pages: 360 Publication date: 2024 Dimensions: 245 x 190 x 21 Cover type: Paperback / softback