Marketing Management and Strategy. 4 ed, Paperback/Phil Stern

A practical management guide to the ideas in marketing and strategy for MBA and executive courses, this book focuses on key issues relevant to modern business. It gives step-by-step guides to developing a marketing strategy, making pricing decisions and developing advertising and communications plans. Publisher: Pearson Education Limited Author(s): Phil Stern Number of pages: 464 Publication date: 2006 Dimensions: 198 x 266 x 26 Cover type: Paperback / softback