Marketing Metrics. Leverage Analytics and Data to Optimize Marketing Strategies, Paperback/Christina Inge

Create customer-centric marketing, establish channel ROI and build your brand with this jargon-free and step-by-step guide to unlocking the full power of data and analytics. Publisher: Kogan Page Ltd Author(s): Christina Inge Number of pages: 336 Publication date: 2022 Dimensions: 157 x 234 x 29 Cover type: Paperback / softback