Marketing Planning & Strategy. A Practical Introduction, Paperback/John Dawes

This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank. Publisher: SAGE Publications Ltd Author(s): John Dawes Number of pages: 296 Publication date: 2021 Dimensions: 186 x 232 x 22 Cover type: Paperback / softback