Marketing Science Fictions. An Ethnography of Marketing Analytics, Consumer Insight, and Data Science, Hardback/***

This book pulls back the curtain on contemporary data-driven marketing, revealing the intricate ways marketers create value from online data. It offers valuable lessons for academics and students of marketing, technology and data science. Publisher: Bristol University Press Author(s): Robert (University of Birmingham) Cluley Illustration(s): 1 Tables, black and white; 17 Illustrations, black and white Number of pages: 192 Publication date: 2024 Dimensions: 240 x 161 x 17 Cover type: Hardback