Marketing Strategy and Competitive Positioning. 8 ed, Paperback/Nick Lee

Marketing Strategy and Competitive Positioning , 8th editionoffers a deep understanding of the process for developing and implementing a rigorous marketing strategy. With updated content to reflect current market expectations, this book focuses on the marketing processes to achieve competitive advantage in a business environment. Publisher: Pearson Education Limited Author(s): Nick Lee Number of pages: 592 Publication date: 2024 Dimensions: 264 x 196 x 34 Cover type: Paperback