Marketing the Arts. Breaking Boundaries, 2 ed, Paperback/***

With contributions from international scholars of marketing and consumer studies, this renowned text engages directly with a range of contemporary themes, including: * The importance of arts consumption and its socio-political dimensions * The importance of the aesthetic experience itself, and how to research it Publisher: Taylor & Francis Ltd Illustration(s): 5 Tables, black and white; 1 Line drawings, black and white; 19 Halftones, black and white; 20 Illustrations, black and white Number of pages: 301 Publication date: 2022 Dimensions: 155 x 233 x 26 Cover type: Paperback / softback Editor(s): Chloe Preece