Marketing Theory. A Student Text, 3 Revised edition, Paperback/***

Introducing the histories, theories and debates of the field of marketing, this is your one-stop introduction to the development of this exciting topic. Publisher: SAGE Publications Ltd Number of pages: 544 Publication date: 2016 Dimensions: 234 x 188 x 31 Cover type: Paperback / softback Editor(s): Michael Saren