Marketing Value Metrics. A New Metrics Model to Measure Marketing Effectiveness, 2 Revised edition, Paperback/Stan Maklan

Measure marketing effectiveness, align marketing activities with corporate strategy and deliver accountability with this metrics model developed at the renowned Cranfield School of Management. Publisher: Kogan Page Ltd Author(s): Stan Maklan Number of pages: 328 Publication date: 2014 Dimensions: 241 x 170 x 19 Cover type: Paperback / softback