Marketing Warfare - Al Ries

More than 200,000 copies have been sold of this invaluable marketing classic by the authors of Positioning. A business book with a difference: Clear-cut advice, sharp writing, and a minimum of jargon.--Business Week. A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon.-- Newsweek Revolutionary Surprising -- Business Week Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read.-- USA Today