Nation Branding and International Politics, Paperback/Christopher S. Browning

Today, nation branding is regarded as essential for competitiveness among countries. In academia, however, the idea is often dismissed as unserious. Bringing nation branding to the scholarly discourse, Browning critically unpacks the trend, providing theoretical lenses through which to view the role of nation brands in international politics. Publisher: McGill-Queen's University Press Author(s): Christopher S. Browning Illustration(s): 2 photos, 3 tables Number of pages: 240 Publication date: 2023 Dimensions: 227 x 153 x 16 Cover type: Paperback / softback