New Approaches to Creating a Culture of Innovation, Paperback/***

Recent studies have shown that innovation is seen as key to achieving organic growth and building brand value within a company. Drawing on extensive market research, business gurus Fons Trompenaars and Peter Woolliams outline effective innovation strategies for companies of all sizes. Publisher: Emerald Publishing Limited Author(s): Peter (Anglia Ruskin, Cambridge, UK) Woolliams Number of pages: 104 Collection: The New Business Culture Publication date: 2025 Dimensions: 153 x 229 x 8 Cover type: Paperback / softback