No B.S. Marketing to the Affluent - Dan Kennedy

Identifies and provides in-depth market research AND marketing strategies for today's up-and-coming affluent market-half the work is done! Globally and specifically defines the affluent market and market strategies Clearly outlined sales strategies and tools designed to help businesses adapt in the coming years by tapping into the affluent consumer segment(s) and gives examples of companies already doing so Teaches readers how to master the Business Trifecta (R): The Magic Formula for Marketing to the Affluent Presents a blueprint for Story Selling through various media and for countless products and services that the affluent actually want Emphasizes the importance of choosing your words and prices carefully to perfectly target your ideal affluent "tribe"