Ogilvy on Advertising, Paperback/David Ogilvy

Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, this book looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all: yourself. Publisher: Welbeck Publishing Group Author(s): David Ogilvy Illustration(s): illus Number of pages: 288 Publication date: 2023 Dimensions: 129 x 199 x 36 Cover type: Paperback / softback