Precision Retailing. Driving Results with Behavioral Insights and Data Analytics, Hardback/***

Precision Retailing explores the challenges and opportunities that exist in contemporary retail and offers advice on how to apply behavioral insights and analytics to thrive in a digital world. Publisher: University of Toronto Press Illustration(s): 53 b&w figures, 19 b&w tables Number of pages: 456 Collection: Behaviorally Informed Organizations Publication date: 2024 Dimensions: 162 x 237 x 37 Cover type: Hardback Editor(s): Bassem Monla