Principles of Marketing for a Digital Age. 2 Revised edition, Paperback/Tracy L. Tuten

From understanding markets, consumers and value to explaining the marketing mix and illustrating the roles of analytics, brand and customer experience today, this award-winning textbook introduces you to the essential concepts and tools for marketing in a digital age. Publisher: SAGE Publications Ltd Author(s): Tracy L. Tuten Number of pages: 496 Publication date: 2022 Dimensions: 189 x 245 x 31 Cover type: Paperback / softback