Principles of Marketing, Global Edition. 19 ed, Paperback/Gary Armstrong

Encourage your students' learning of the major trends impacting contemporary marketing in a fast-changing, digital marketplace. Principles of Marketing, 19th edition has been extensively revised to present the fundamentals of marketing within an innovative customer-value framework. Reach every student with the MyLab & Revel editions for this text. Publisher: Pearson Education Limited Author(s): Gary Armstrong Number of pages: 768 Publication date: 2023 Dimensions: 216 x 277 x 31 Cover type: Paperback / softback