Profit Margins. The American Silent Cinema and the Marginalization of Advertising, Hardback/Jeremy Groskopf

An important read for film studies and the history of marketing, Profit Margins exposes the fascinating truth surrounding the invention of cinema advertising techniques and the resulting rhetoric of class division. Publisher: Indiana University Press Author(s): Jeremy Groskopf Illustration(s): 26 Illustrations, black and white Number of pages: 346 Publication date: 2021 Dimensions: 159 x 235 x 28 Cover type: Hardback