Project Marketing. A Practical Approach, Paperback/***

This book is a comprehensive and practical guide to project marketing-a crucial aspect of businesses worldwide. Drawing on extant marketing their, it provides key definitions and discusses concepts such as segmentation, target marketing, positioning in projects, and organizational buyer behaviour. Publisher: Taylor & Francis Ltd Author(s): Milind Trivikram (Senior Professor, NICMAR, Pune) Phadtare Illustration(s): 4 Tables, black and white; 4 Line drawings, black and white; 26 Halftones, black and white; 30 Illustrations, black and white Number of pages: 104 Publication date: 2022 Dimensions: 232 x 154 x 9 Cover type: Paperback / softback