Project President: Bad Hair and Botox on the Road to the White House, Paperback/Ben Shapiro

Project President is a hilarious romp through American electoral history. From short, fat, bald John Adams' wig-throwing tantrums during the 1800 election to Abraham Lincoln's decision to grow a beard in 1860; from John F. Kennedy's choice to forgo the fedora at his inauguration to John Kerry's decision to get Botoxed for the 2004 race; from the Golden Age of Facial Hair (1860-1912) to the Age of the Banker (1912-1960); from Washington's false teeth to George W. Bush's workout regimen, Project President tells the story of America's love affair with presidential looks and appearance, why that often matters more than a politico's positions on the issues, and what might well be coming next. ``I'm constantly citing the power of dress. It's semiology: our clothes send a message about how we want to be perceived, and where is this more powerful and evident than in elected offices. In Project President , Ben Shapiro captures presidential semiotics with a potent narrative and deft analysis. It's simultaneously fascinating and hilarious `` - Tim Gunn Project Runway, Liz Claiborne, Inc. ``Ben Shapiro takes a romp through American history and shows how personality--and even haircuts--have elected or defeated presidential candidates. It's a tour through history that fans of both parties will enjoy-and can learn from.`` -Michael Barone Resident scholar, American Enterprise Institute Senior Writer, U.S. News & World Report Co-author, The Almanac of American Politics ``Presidential politics has always been more superficial than we'd like to admit. With a stylish and likeable touch befitting a strong candidate, Ben Shapiro takes us deep into the shallowness that has shaped American history.`` -Jonathan Alter Newsweek ``Shapiro deftly explains how height, hair and handsomeness can affect a candidate's campaign as much as issues. A fun, informative read.`` -Glenn Beck Nationally syndicated talk show host Host of CNN's The Glenn Beck Show ``A hilarious and illuminating journey through America's centuries-long fascination with presidential image-making. Whether you're left, right, moderate or apathetic, this lively book will get you ready for the packaging of the '08 races.`` -Jim Hightower ``This is a perceptive, witty-sometimes hilarious-look at the realities behind the faces and the facades, the slogans and the character assassinations, of each presidential campaign from George Washington to today - with much for us to ponder for tomorrow.`` -Sir Martin Gilbert Official biographer of Winston Churchill ``An entertaining and illuminating romp through the politics of symbolism and personality in our presidential politics. If you're thinking of running for president, read this book before you spend a dime on a political consultant.`` -Rich Lowry National Review COLMES: Who do you wantfor the Supreme Court]? ANN COULTER: Thank you for asking. I want Ben Shapiro. COLMES: Ben Shapiro. ANN COULTER: Yes. He just finished his first year at Harvard Law, 21 years old. COLMES: You mean for a date or for the court? ANN COULTER: No, for the court. He's my candidate. He's very bright. He's already written one best-selling book. (CROSSTALK) COLMES: You want to put a 21-year-old guy on the court? ANN COULTER: Twenty-one, and he's just finished first year of Harvard Law. COLMES: So you want someone who's going to be on the court for 50, 60 years? Is that - is that the whole idea? ANN COULTER: No, I just happen to like Ben Shapiro. Hannity and Colmes Fox News Channel July 8, 2005