Quick Guide to Content Marketing for B2B Small and Medium-Sized Enterprises. How SMEs Can Gain More Visibility on the Market, Paperback/Uwe Kleinkes

It provides a clear structure for beginners and time-constraint marketing professionals, covering all key steps—from setting goals and analysis to planning, production, and management—while addressing the unique characteristics of the B2B sector. Publisher: Springer Fachmedien Wiesbaden Author(s): Uwe Kleinkes Illustration(s): 16 Illustrations, color; 6 Illustrations, black and white Number of pages: 137 Publication date: 2025 Dimensions: 147 x 210 x 11 Cover type: Paperback / softback