Relationship Marketing in the Digital Age, Paperback/Lena Steinhoff

this book provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In three sections, readers learn how to engineer effective customer-company relationships. Publisher: Taylor & Francis Ltd Author(s): Lena Steinhoff Number of pages: 244 Collection: Routledge Studies in Marketing Publication date: 2021 Dimensions: 151 x 228 x 22 Cover type: Paperback / softback