Scaling the Tail: Managing Profitable Growth in Emerging Markets. 1st ed. 2015, Hardback/Andrew Cosgrove

This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems. Publisher: Palgrave Macmillan Author(s): Andrew Cosgrove Illustration(s): XVI, 163 p. Number of pages: 163 Publication date: 2015 Dimensions: 226 x 146 x 21 Cover type: Hardback