Social Marketing. Principles and Practice for Delivering Global Change, 4 ed, Paperback/***

Social Marketing shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces. Publisher: Taylor & Francis Ltd Illustration(s): 28 Line drawings, black and white; 66 Halftones, black and white; 94 Illustrations, black and white Number of pages: 374 Publication date: 2023 Dimensions: 174 x 245 x 28 Cover type: Paperback / softback