Social Media Campaigns. Strategies for Public Relations and Marketing, 3 ed, Paperback/Matthew Prince

This third edition continues to give students a foundation in the principles of social media strategic communication and marketing necessary for today’s communications professionals. It is ideal for undergraduate and post-graduate courses in social/digital media marketing and public relations or a secondary text in campaign courses. Publisher: Taylor & Francis Ltd Author(s): Matthew Prince Illustration(s): 43 Line drawings, black and white; 43 Illustrations, black and white Number of pages: 262 Publication date: 2025 Dimensions: 151 x 228 x 18 Cover type: Paperback / softback