Social Media Strategy. A Practical Guide to Social Media Marketing and Customer Engagement, 2 Revised edition, Paperback/Julie Atherton

Create a long-term, integrated customer engagement strategy using effective social media campaigns that will enhance ROI across digital channels, employing structured and practical guidance in addition to global case studies. Publisher: Kogan Page Ltd Author(s): Julie Atherton Number of pages: 296 Publication date: 2023 Dimensions: 156 x 233 x 21 Cover type: Paperback / softback