Spending Advertising Money in the Digital Age. How to Navigate the Media Flow, Paperback/Jim Marshall

Spending Advertising Money in the Digital Age provides detailed advice, backed up by solid research, on how to understand today's complex media landscape, allocate a brand's media budget most accurately, and then deploy it most effectively in order to build business. Publisher: Kogan Page Ltd Author(s): Jim Marshall Number of pages: 336 Publication date: 2011 Dimensions: 157 x 233 x 18 Cover type: Paperback / softback